Brand identity and strategy for Bobos Bikeshop in Stuttgart/Degerloch.
A simple circle as a symbol for a wheel. A small font logo that reinforces the association of mobility with circular letters. Added to this is the color component light blue on carbon black - the ingredients for the look of Bobos Bikeshop.
The branding includes business cards, stationery, packaging, voucher cards, order slips, car wrapping, banners, web design, visual language and the appearance of the bicycle workshop.
Bartholomaedesign uses all digital media. The website shows Bobo, his workshop, the service and the accessories. Daily social media posts bring the brand to life and promote it.
Nikolas Betzler (Bobo) is not only the owner of the bike store - he is above all a passionate mechanic and biker. The authenticity that he brings to his business is his trademark.
With numerous reels and stories, visitors learn more about his bike activities, his tips, events, the Pivot bikes and his environment - including his dog Aruna.