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Conditioned Air

Typography, Graphic & Editorial Design

Visual concept and CI design for the short film “Conditioned Air”.

Corporate Identity für den Kurzfilm „Conditioned Air“ von Bartholomaedesign.

Laura Mahlberg's film tells of tipping points in the life of a young man. When his air conditioning breaks down on a hot summer's day, he is once again challenged to get his life under control.

Bartholomaedesign gestaltete die CI und Typografie für „Conditioned Air“.
„Conditioned Air“ – visuelles Konzept und Typografie von Bartholomaedesign.
Bartholomaedesign entwickelte das Branding für „Conditioned Air“.
Markenidentität für den Kurzfilm „Conditioned Air“ von Bartholomaedesign.
Bartholomaedesign entwickelte das Branding für „Conditioned Air“.

The title design picks up on the theme of tipping points. Displacement, another central aspect of the film, also finds its graphic expression. A striking symbol and pattern was developed through playful intervention on the letters I and T.

Typografie und Logo für „Conditioned Air“ von Bartholomaedesign.
„Conditioned Air“ – Typografie und CI von Bartholomaedesign.
Bartholomaedesign entwarf das Branding für den Kurzfilm „Conditioned Air“.
Corporate Identity für „Conditioned Air“, entworfen von Bartholomaedesign.

A modern residential complex with smart apartments is the setting for the film and the template for the developed pattern. The main character's life, which has gone off the rails, contrasts with a conformist and orderly world. 

Bartholomaedesign kreierte das Logo und die CI für „Conditioned Air“.
Logo und visuelle Gestaltung für „Conditioned Air“ von Bartholomaedesign.
Bartholomaedesign gestaltete das visuelle Konzept für „Conditioned Air“.
Branding für „Conditioned Air“: Bartholomaedesign entwickelte die CI.

The contrasts in the film are emphasized by light and dark lighting moods. Bartholomaedesign picks up on this with its black and white design. The only added color is beige, as the color impression of the film is characterized by a monochrome world in beige.

Corporate Design für „Conditioned Air“ von Bartholomaedesign.
Bartholomaedesign entwarf die Markenidentität für „Conditioned Air“.
Logo und CI für „Conditioned Air“ von Bartholomaedesign.
„Conditioned Air“ – Branding und Typografie von Bartholomaedesign.
Logo und Corporate Identity für „Conditioned Air“ durch Bartholomaedesign.
„Conditioned Air“ – Branding und Typografie von Bartholomaedesign.
Markenidentität für den Kurzfilm „Conditioned Air“ durch Bartholomaedesign.

A book on the film in 35 x 24 cm format offers all the important information on 147 pages. Large-scale scene images convey the atmosphere and visual language of the film. The chapter headings appear in the characteristic title typography.

Bartholomaedesign entwickelte das visuelle Konzept für „Conditioned Air“.
Typografie und Logo für „Conditioned Air“ von Bartholomaedesign.
CI-Design für „Conditioned Air“, umgesetzt von Bartholomaedesign.
Brand Identity für „Conditioned Air“ von Bartholomaedesign.

For the festival presence of Conditioned Air, personalized business cards were created for contact with the main departments. A variant with a QR code was also designed that leads directly to the film.

„Conditioned Air“ – Corporate Design und Typografie von Bartholomaedesign.
Bartholomaedesign entwarf das visuelle Konzept für „Conditioned Air“.

The graphic elements were used individually on jute bags and cards as well as in combination on a folding flyer for festivals.

Branding für den Kurzfilm „Conditioned Air“ von Bartholomaedesign.
„Conditioned Air“ – Logo und visuelle Gestaltung von Bartholomaedesign.
Bartholomaedesign gestaltete das CI für „Conditioned Air“.
Markenidentität für „Conditioned Air“, gestaltet von Bartholomaedesign.
Bartholomaedesign entwickelte das CI und Design für „Conditioned Air“.

The digital presence was reflected in various formats, and the social media channels were also used appropriately.

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Installation, Illustration, Editorial & Web Design

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