Duzzidoo
Brand Identity, Illustration
Brand identity and illustration for the children's brand “Duzzidoo” - Artful and child-friendly design for the little ones.
The Duzzidoo brand was founded based on a group of meadow dwellers illustrated by Bartholomaedesign. Inspired by common names for toddlers, such as “my little bumblebee”, “little bug” and “little hopper”, the Duzzidoos, a group of characters, including a firefly as the main character, were created. These characters are specially designed for children aged 0 to 6 years and include five boy and five girl figures, each designed in 4-6 harmonious colors and with matching basic tones and patterns.
The collaboration with Filius Zeitdesign resulted in children’s watches featuring Duzzidoo characters in patterns and colors. The soft strap and rubber touch case ensure great comfort, while the character on the strap keeps the dial clear for easier time learning. A Duzzidoo font with numbers and characters was also developed. After creating ten children’s clocks, Filius Zeitdesign expanded to alarm and wall clocks. It quickly became clear that the Duzzidoo design suited many other children’s products, including clothing, ceramics, umbrellas, and yoga mats. The simple illustration style makes it easy for children to identify with the figures.
Bartholomaedesign created a website with information on all articles and manages the social media channels where followers can find content for children. The blogger, the glowworm, shares meadow adventures. The characters are enhanced by stories and images, allowing followers to explore the Duzzidoo world. Calm, clear stills provide a relaxing contrast to the sensory overload on the web.
Duzzidoo seeks license partners to expand its range. Contact Bartholomaedesign for children’s products.
Duzzidoo offers design for children's articles for the age group 0 to 6 years with loving illustrations of meadow dwellers.
The Duzzidoo brand was launched with a calendar created by Bartholomaedesign featuring an illustrated firefly as the main character of the Duzzidoo characters.
The ten characters appeal to both boys and girls. Their simple design and strong expression encourage quick identification. The reduction to the essentials makes it possible for children to follow them graphically.
Each character has a harmoniously coordinated color code. The bulbous, lively font and the Duzzidoo characters come from the same source and create a homogeneous overall impression.
The children's clocks and alarm clocks designed by Bartholomaedesign were realized by the clock company Filius Zeitdesign. A CI was also defined for the packaging.
The watches and alarm clocks are soft to the touch and have a rubber touch coating. The characters and patterns on the watch straps are 3D-printed.
The color code, pattern and character offer the potential to design numerous children's items. Duzzidoo initially concentrated on ceramics and terry cloth.
The everyday washing routines of ladybugs, bumblebees, mint beetles and fireflies appear on towels and washcloths.
Depending on the function of the item, the illustrations are adapted accordingly. The color code of a character is always retained and its specific pattern is occasionally integrated.
Bartholomaedesign created the design for a children's yoga mat. After considering the ten characters, the choice fell on the paw beetle, which is now depicted in various yoga positions on the mat.
Bartholomaedesign developed a website that provides comprehensive information on all articles and manages the social media channels. The blogger, the firefly, reports there on adventures from the meadow.
Bartholomaedesign's aim was to create a world that children would love to immerse themselves in. The experiences of the friendly meadow dwellers enrich the idea of the different characters of the Duzzidoo group.
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