Bobos Bikeshop Store

Nikolas Betzler (Bobo) ran a small, quaint bicycle repair shop in Degerloch and initially approached Bartholomaedesign with the request for a new business card - with the aim of being perceived more professionally. The studio developed a new corporate design from this order, which from then on also adorned his vehicle.

 

His wish for expansion came true with a new store in Degerloch-Mitte. His new workshop was to be built on the first floor of a stately villa with sandstone arches. This was the challenge: a space that had been used by chic boutiques in recent years was to be transformed into a workshop. Bartholomaedesign was determined to retain some of the charm of the old workshop. The fitters, whose work was clearly visible to everyone, contributed significantly to this charm. Bartholomaedesign therefore decided to give the protagonists a stage. In addition to attracting attention, the stage also ensures undisturbed working. The room height made this possible, but the large windows posed a problem. Bartholomaedesign did not want to put the fitters on display.

 

Bartholomaedesign therefore decided to wrap the entire surface of the large windows. The now sparse daylight emphasized the feeling of a factory tunnel where work is being done. The full foiling also creates a certain curiosity, like the curtain in a theater.

 

When entering the premises, it was important to Bartholomaedesign that the customer is the focus of attention. They find themselves in front of an inviting counter that forms a circle with the stages on the left and right. This not only gives the customer a good feeling, but also ensures that they can be approached by the staff facing them when the counter is unoccupied. The work furniture that Bartholomaedesign integrated into the side window niches and the stages themselves appear in anthracite. Only the counter is in bright ultramarine blue, in keeping with the colors of the CI. The company logo, a simple circle, shines above the entrance in the same blue. This combination of counter and light circle unfolds its full effect when it is dark.

 

The platforms are lined with rubber mats, which leads to a slight rubber smell, but this is a pleasant smell in a bicycle workshop. The counter top has also been covered with a rubber dip. Behind the counter, a symmetrical arrangement of wheels completes the emphasis on the bicycle. Bartholomaedesign chose cable trays on which the lamps were mounted to create more of a workshop flair. These illuminate all positions in a targeted and dimmable manner. Positions next to the workstations are large-format perforated aluminum panels that provide display areas for bicycle accessories, as well as atmospheric bike impressions on aluminum composite panels. The brightness of the light, which can be adjusted using rubberized switches, provides additional movement, which is used, for example, to draw attention to a product. But even when an employee leaves their station, they are encouraged to dim their seat. The ergonomics consultation takes place in a small room painted a clinical white, which contrasts nicely with the otherwise gray walls.

 

The final stylistic device and material that gives the impression of a workshop is raw steel. Heavy H-beams are mounted under part of the ceiling, on which trolleys park bicycles at a second height. Another upright steel beam serves as a vice base. The handles of the drawers on the counters and work furniture, as well as those of the drawers placed under the pedestals, are fitted with steel handles wrapped in handlebar tape. As the icing on the cake of the design, Bartholomaedesign also created a rustic wooden bench with rubber-dipped feet, which offers waiting customers a place to sit in front of the workshop.